The in 2010 founded Ludwig Boltzmann Institute for Archaeological Prospection and Virtual Archaeology (LBI ArchPro) is developing novel approaches for efficient large-scale non-invasive archaeological prospection using latest near surface geophysical prospection and remote sensing technology. In order to test and advance both technology and methodology several case study areas have been selected throughout central and northern Europe. In Sweden the proto-urban Iron Age settlement sites Uppåkra and Birka-Hovgården have been chosen by the LBI ArchPro and its Swedish partner, the Contract Archaeology Unit of the Central National Heritage Board. In collaboration with the Department of Archaeology and Ancient History of Lund University the first large-scale geophysical archaeological prospection surveys have been conducted at Uppåkra in August 2010. In this paper we present the novel approach to archaeological prospection as well as the results obtained during this first fieldwork campaign.